Connovate

Connovate are the innovators of the sustainable cement alternative CemCut. An alternative that reduces up to 50% of the cement volume in concrete making it a radically more sustainable solution in the building industry.

While working at Culture Works, I was part of a re-brand that took Connovate from a niché and complex project to a brand with a broader appeal and an easy to understand product. By merging sleek tech aesthetics with the strength of the construction industry, we created a brand that looks as impactful as their solutions.

My main role was to create the re-freshed identity and apply it to web, motion and in an outdoor relevant context.